.jpg)
our values
Optimal Performance.
We help footballers maximise their potential on the pitch.
By developing confidence, resilience, focus, emotional control, accountability and self-belief, players become better equipped to preform when it matters most.
Football is unpredictable.
Mistakes happen.
Pressure is inevitable.
The players who succeed are not the players who never face challenges.
They are the players that know how to respond to them
Personal Growth.
We help players become the best version of themselves.
The skills required to succeed in football are often the same skills required to succeed in life.
Self-awareness.
Accountability.
Teamwork.
Communication.
Consistency.
Leadership.
These qualities create better footballers but they also create better students teammates, leaders, professionals and people. Success is built on habits
We help players build habits that create long-term success.
Well-Being.
Football should be enjoyed
Too many players lose confidence, lose perspective and eventually lose their love for the qame.
We help footballers, families and clubs create healthier relationships with football and with themselves.
We help players understand that football is something they do, not who they are.
By building wellbeing alongside performance, we help players create sustainable success and enjoy the journey for longer.
the story
Where it all started
At 19 years old, ProMindset founder James Coppinger made his professional debut in the Premier League, coming on for Newcastle United against Tottenham Hotspur.
Just three years earlier, James had still been playing grassroots football on Sunday mornings with his friends.
That journey, from grassroots football to the Premier League, would later become a huge part of the perspective and experiences behind ProMindset.
mindset and mentality should be developed just like every other part of the game.
The Turning Point
After being released by Newcastle United following a single first-team appearance, and later relegated out of the Football League with Exeter City, James nearly walked away from football altogether.
A move to Doncaster Rovers brought more struggles — until a chance encounter with a mindset coach changed everything. For the first time, James started working on the mental side of his game, discovering how mindset, self-awareness and perspective could shape performance on the pitch and life beyond it.
That experience became one of the founding principles behind ProMindset.
ProMindset is Launched
While still playing professional football, James Coppinger launched ProMindset with a simple belief:
mindset and mentality should be developed just like every other part of the game.
What started as support for footballers looking to improve the mental side of performance has since evolved into a wider mission to help players, parents and coaches better understand off-field development.
The Next Chapter
At the end of the 2020/21 season, James retired from professional football following a remarkable career spanning more than 20 years and over 800 first-team appearances.
During an iconic 17-year spell at Doncaster Rovers, he became the club’s all-time appearance holder with a record-breaking 695 appearances, cementing his status as a club legend.
In recognition of his contribution to the game, James was awarded the prestigious Sir Tom Finney Award.
Where ProMindset is Today
Today, ProMindset has grown into a movement focused on making off-field development part of every footballer’s journey.
What started with supporting professional footballers has evolved into working with hundreds of players across the game, from grassroots and academy football through to the professional level.
ProMindset now also works alongside clubs and organisations, delivering club-wide support for forward-thinking programmes that want to place mindset, personal growth and well-being at the heart of player development.
800+
800+
Games of professional football experience shaping ProMindset.
10+
10+
Years of supporting professional, academy and grassroots footballers through off-field development and mentorship.
100%
100%
Of parents said they would recommend ProMindset to other football families.
.jpg)
