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Ahead of the Game: A Professional Mindset

At 17, James Coppinger was signed by Newcastle United. By 21, he'd fallen into non-league football — drinking, gambling, and losing himself. It looked like another story of wasted potential.Then everything changed.

What followed was a 24-year, 800-game career spanning all four divisions — three promotions, a trip to Wembley, and the all-time appearance record at Doncaster Rovers.

This is the story of how he turned it around, told through the mindset shift that made it possible — with a supporting cast including Sir Bobby Robson, Alan Shearer, and even Uri Geller.A masterclass in resilience, for anyone who's ever needed to turn things around.
£19.99
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The ProMindset Planner

Train your mindset like you train your game

Talent gets you noticed. Mindset is what keeps you there. The ProMindset Planner is a daily system built for footballers who take their mental game as seriously as their physical one.

Set your intentions before training, track your focus through the week, and reflect after every session or match. It's not motivation for a day — it's a habit built to hold up over a season, a career.

Daily prompts. Match-day reflection pages. Weekly reviews to track your progress and mindset over time.
£24.99
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ProMindset Performance Kit

Train like a professional, on and off the pitch. The ProMindset performance range is built for athletes who take their mindset as seriously as their game — featuring moisture-wicking fabric, athletic tailoring, and durable stitching designed to move with you through every session.

From the quarter-zip and hoodie for warm-ups and recovery, to compression tights and joggers built for performance, every piece carries the ProMindset "P" — a mark of the discipline and focus that defines the academy. Finished with a matching kit bag and accessories, so you're ready for match day, every day.

Available in full sizing. Built for footballers who train with purpose.
£49.99
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