Become the player you know you can be
Off-Field Coaching built from James Coppinger’s 800+ professional appearances. Start in 90 minutes, then learn at your own pace.
Watch the story
James explains what’s included, how The First 90 works and how to use it in your game.
Your ability is only part of your performance
Start in the time it takes to play a match
Build the foundations, spot what affects your performance and use strategies straight away. No need to finish everything first.
What you get
Everything you need to develop away from the pitch, in one place.
From grassroots to 800+ pro appearances
James nearly walked away from football before he started working on his mindset. Now he shares what he wishes he’d understood sooner.
Lenny Reed
Lenny works in a Category One academy in the UK, specialising in the foundation phase. He turns mindset principles into clear, engaging coaching that players and parents can understand, remember and apply.
What players and parents say
Real feedback from the ProMindset community.
It develops your child’s confidence, attitude and self-belief.
Lucas had a real dip in confidence. He’s now back to loving every aspect of football.
It helps you support your child in the right way.
Begin your off-field development today
payments of £70
Is it right for my child’s age or level?+
Yes. The principles apply from grassroots and academy football through to adult and professional level, in simple, accessible language.
Does my child need to be struggling?+
No. It helps players get better equipped for the challenges ahead, even when their football is already going well.
How much time will it take?+
No fixed schedule. Short lessons you can do whenever suits, at your own pace, with no extra travelling.
Do I need to do it with my child?+
No. Players can work through it independently, do it with you, or you can follow the Parent Support Programme yourself.
Will it guarantee better performances or selection?+
No. It develops what players can influence: how they prepare, respond, communicate and approach their development.
Is this therapy or sports psychology?+
No. It’s practical, football-specific Off-Field Coaching – not clinical support, and not a replacement for a qualified professional when that’s needed.
What happens after payment?+
Your app login arrives by email and you can start The First 90 straight away. Your Performance Planner is then prepared for delivery.
