The ProMindset Performance Programme
Become the player you know you can be
In just 90 minutes, develop a professional mindset with Off-Field Coaching built from James Coppinger’s 800+ professional appearances.
Self-belief✦Confidence✦Resilience✦Accountability✦Courage✦Communication✦Leadership✦Consistency
Watch the story
Discover how the ProMindset Performance Programme can transform the way you approach your game.
The overlooked side of performance
Your ability is only part of your performance
“I have ability, but I don’t always show it.”
→ Learn how to build the habits behind consistent performances.
“One mistake changes my whole game.”
→ Understand how to create your own strategies to focus on the next action.
“Pressure and overthinking stop me playing freely.”
→ Learn to focus on what you can control under pressure.
“I want to help my child without adding pressure.”
→ Learn how to support your young footballer after a mistake or setback.
The promindset performance programme
Develop a professional mindset in the time it takes to play a match
In 90 minutes you’ll understand what affects your performance, build the foundations of a professional mindset and leave with strategies you can use straight away.
Start The Performance ProgrammeWhat this helps you do
Become better equipped for your football journey
01/ 05
01
Take greater control of your performances
Understand how your thoughts, feelings and actions influence the way you play. Learn to focus on what you can control and make more positive decisions on the pitch.
02
Enjoy the game more
Develop a new perspective on performances, mistakes and results so you can play with greater freedom and continue enjoying your football.
03
Respond better to setbacks
Learn how to respond to mistakes, difficult performances and setbacks without allowing one moment to define you or hold you back.
04
Give yourself the best chance of achieving your goals
Understand yourself, take ownership of your development and build the mindset and habits that can help you move towards the player you want to become.
05
Become more consistent
Recognise what brings out your best football and develop the preparation, behaviours and standards that help more of your ability show up consistently.
What you get
Everything you need to develop away from the pitch, in one place.

Core programme
The Complete Performance Programme
Self-belief, confidence, resilience, leadership, consistency and more.

Physical Performance Planner
Delivered to your door.
90
The First 90
A professional mindset in 90 minutes.
✓
Player Check-In
Find where to focus first.
»
Matchday Toolkit
Before, during and after matches.
◎
Focus Programme
Less overthinking, more focus.
♥
Parent Support
Support without more pressure.
★
12 Months’ Community
Keep learning and connecting.
▶
Bite-Sized Lessons
Learn on your phone, at home.
Lifetime Access
Come back whenever a new challenge appears.
Your coaches · Built from the game
From grassroots to the premier league
James nearly walked away from football before he started working on his mindset. Now he shares what he wishes he’d understood sooner.
15
Playing grassroots football
30
Years in the professional game
Your coaches · Lenny Reed
UNDERSTANDING YOUNG PLAYERS
For nearly 10 years, Lenny has coached hundreds of young footballers, including six years in Category One academy and pre-academy environments. He specialises in mindset and personal development, helping young players get more from themselves while supporting parents through the journey.
10 YEARS
Coaching young footballers
6 YEARS
Academy and Pre-Academy Coaching
1000s
Of young players coached
What players and parents say
Real feedback from the ProMindset community.
“
It develops your child’s confidence, attitude and self-belief.
Parent of Jack, 10
“
Lucas had a real dip in confidence. He’s now back to loving every aspect of football.
Parent of Lucas, 9
“
It helps you support your child in the right way.
Parent of Ronan, 9
Start the programme
Begin your off-field development today
✓Complete Performance Programme
✓The ProMindset Performance Planner
✓BONUS: Matchday Performance Hub
✓BONUS: Focus & Concentration Module
✓BONUS: ProMindset Parent Workshop
✓BONUS: ProMindset Community Access
Start The Performance Programme14
14-day money-back guarantee
Start the programme and begin working on your mindset. If you decide this isn’t right for you, contact us within 14 days of purchase and we’ll refund your payment. No questions asked.
1Pay securely with Stripe
2Get your app login by email
3Start working on your mindset
FAQ
Questions, answered
Still unsure? Book a free call and we’ll talk it through.
Book a free call →Is it right for my child’s age or level?+
Yes. The principles apply from grassroots and academy football through to adult and professional level, in simple, accessible language.
Does my child need to be struggling?+
No. It helps players get better equipped for the challenges ahead, even when their football is already going well.
How much time will it take?+
About 90 minutes. The First 90 is built to develop a professional mindset in the time it takes to play a match. Do it in one sitting or split it around training and matches, and come back to it whenever you need.
Do I need to do it with my child?+
No. Players can work through it independently, do it with you, or you can follow the Parent Support Programme yourself.
Will it guarantee better performances or selection?+
No. It develops what players can influence: how they prepare, respond, communicate and approach their development.
Is this therapy or sports psychology?+
No. It’s practical, football-specific Off-Field Coaching – not clinical support, and not a replacement for a qualified professional when that’s needed.
What if it’s not right for us?+
Start the programme and begin working on your mindset. If you decide this isn’t right for you, contact us within 14 days of purchase and we’ll refund your payment. No questions asked.
What happens after payment?+
Your app login arrives by email and you can start The First 90 straight away. Your Performance Planner is then prepared for delivery.

Off-field development · On-field results
Become the player you know you can be
25+ Years Experience
A ProMindset in 90 minutes
Learn from home
Proven Results
Start The Performance Programme✓14-day money-back guarantee